35 T-shirt Industry Statistics (2023)

Global T-shirt Statistics

Revenue in the Global T-Shirts segment amounted to US $43.47bn in 2022. Research shows the market is expected to grow annually by 3.90% (Statista)

In relation to total population figures, global per person revenues of US $5.71 were generated in 2022 (Statista)

The T-Shirts segment is expected to show a global volume growth of 5.5% in 2023 (Statista)

Source: Shenglu Fashion

The average volume per person in the global T-Shirts segment was 0.93 pieces in 2022 (Statista)

In 2019, the eCommerce share of global retail sales amounted to 13.8%. In 2021, the share was already up to 19.6%. That’s an increase of almost 6% in just 2 years. (Printful)

United States T-shirt Statistics

Revenue in the U.S. T-Shirts segment was US $5.04bn in 2022. The market is expected to grow annually by 3.97% (Statista)

In relation to total population figures, per person U.S. revenues of US$15.06 were generated in 2022 (Statista)

The custom t-shirt printing market was valued at $812.7m in 2021, and has a 10.1 % expected compound annual growth rate from 2022-2030 (Grand View Research)

north america custom t shirt printing market
Source: Grand View Research

In the U.S. T-Shirts segment, volume is expected to amount to 1,100 million pcs. by 2026. (Statista)

The average volume per person in the U.S. T-Shirts segment is expected to amount to 2.91 pieces in 2022 (Statista)

Custom T-shirt Printing Statistics

Over 2,000 million (2 billion) t-shirts are sold every year (Credence Research)

Screen printing is the largest segment of global Custom T-shirt Printing with over 50% share in 2020 (Credence Research)

In 2016, the global custom t-shirt printing market was valued at 1.16 billion U.S. dollars and was forecast to reach a value of 3.1 billion U.S. dollars by 2025. (Statista)

statista custom t shirts
Custom T-shirt Printing Market 2016-2025 | Source: Statista

There’s a growing demand for personalized products. 36% of consumers are expecting some form of t-shirt personalization by default. (Printful)

T-shirt Business Statistics

The digital printing industry started in 1993 and grew exponentially to be worth $187.7 billion in 2018, just 25 years later. (Comcap)

From 2017 to 2020, the print-on-demand apparel industry grew at a compound annual growth rate of 12%. (Comcap)

In April 2021, clothing products made up nearly 16% of all products dropshipped on Shopify. (Statista)

In 2021, the screen-printing segment of the t-shirt industry held the highest revenue share of more than 56%. (Grand View Research)

T-shirt Sustainability Statistics

Digital printing technology reduces the consumption of water by nearly 90% and lowers the electric consumption by nearly 30%. (Fortune Business Insights)

In a 2021 survey, 27% of respondents said that, in the last 12 months, they tried out a new product for sustainability reasons and 25% spent more money on sustainable fashion. (Statista)

Source: Statista

55% of apparel business owners say that sustainability is part of their business focus. (Printful)

About 40% of survey respondents say it’s very important that the products they sell are eco-friendly (Printful)

Products made from natural, organic (80%) materials are considered by survey respondents to be the most eco-friendly (Printful)

Nearly 40% of survey respondents claim it’s very important that the production process is carbon neutral (Printful)

Printify T-shirt Statistics

In June 2020 alone, the number of orders Printify stores received was more than 400,000, which is a growth of 311% compared to the same period the previous year. (Printify)

The best-selling product group in September 2021 was apparel. It accounted for 62.38% of all items sold. (Printify)

The most popular product in September 2021 was Unisex Jersey Short Sleeve Tee. It accounted for 25.32% of all items sold, from which black – 18% – was the most popular color choice. (Printify)

Source: Printify

General T-shirt Statistics

Nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation (Blue Cotton)

A nationwide study was undertaken to learn the fate of all the t-shirts created for sports leagues, fraternity parties, church camps, fundraising events, and innumerable other groups and activities. The survey found that 79% of respondents still have an old shirt and that the average number of shirts per person is 2.5. (Blue Cotton)

27% of respondents own a shirt from their favorite pro or college sports team, while just 17% have a shirt from a team they were on. (Blue Cotton)

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Photo by Nima Sarram on Unsplash

Shirts picked up on vacation are respondents’ favorite, cited by nearly half (48%) of those surveyed. The research also found that shirts from a business employer, a concert, a favorite pro or college sports team, and a charity run/walk also are popular. (Blue Cotton)

The most likely age group to hang on to old t-shirts are those between ages 18 and 24, of whom just 7% (compared with 21% of the overall population) say they haven’t kept a shirt, the survey found. (Blue Cotton)

70% of respondents age 65+ also still hold onto a favorite tee. (Blue Cotton)

Younger respondents are also far more likely than their older counterparts to keep a shirt from a concert. 46.5% of 18-24-year-olds had an old concert shirt. (Blue Cotton)

There is a big gap between minimum and maximum machine productivity figures for making casual shirts. It ranges from 5 pieces to 32 pieces per day. (Online Clothing Study)