You’ve got your business all mapped out. You know precisely what you’re selling, where you’re going to sell it, your ideal target market, and even your price points. There’s just one question remaining – How do you package it?
There are several ways to ensure that your packaging is innovative and individual to your brand. 10 creative t-shirt packaging ideas include:
- Color Scheme
- Material choice
- Adding inserts
If you’re trying to find unique packaging ideas that will help your business stand out among the crowd, then look no further. We have come up with the ten most creative t-shirt packaging ideas to help you get started, as well as a quick guide on why packaging is so vital to your business.
1. T-Shirt Packaging Branding Ideas
When you’re starting a small t-shirt business, it’s all about branding. You need people to recognize your brand and associate it with impeccable quality and excellent packaging.
There are tons of ways to brand your boxes. One of the most accessible and affordable ways is to have a customized stamp of your business name or logo. Stamps are surprisingly cheap to customize, and they will last you for a long, long time. Then all you need is a black or color ink pad, and you’re set! You can stamp your brand anywhere you’d like.
Another fantastic option is to have your logo, business name, and maybe even your slogan printed onto a few stickers. Again, you can use these anywhere you’d like on your box.
You can also hire a local printing business to print branded packaging for you if you have the funds. That means your entire packaging range will be unique to your brand alone.
However you choose to put your logo onto your box, you need to make sure you stay on-brand. So, if your brand is quirky and fun, try and stick to that! Get your brand name printed in a unique font or have a super special sticker that you can pop onto your box.
The choice is yours but remember – branding creates an impression on your customers. And, with the popularity of unboxing packages on social media, you can promote your brand without having to do a thing!
Suppose your customers post an unboxing to their social media platforms. In that case, nobody will have to ask where they got their awesome new shirt. Instead, it will be printed, stamped, or displayed somewhere outside the packaging already.
2. T-Shirt Packaging Design Ideas
If you want to set your t-shirt business apart from the crowd, picking a great packaging design is one way to do that. Of course, you want your packaging to be unique and one-of-a-kind. This way, every time a customer sees your packaging, they’ll immediately associate it with you!
So, why not hire a local artist to create an original piece of artwork that is linked to your brand? If you’re artistically inclined, you could even do it yourself! Not only will you be supporting talented local artists, but you will get packaging that nobody else will have.
You can also always strike up a deal with a local artist to design your packaging for free as a way to promote both of your talents. It’s a total win-win!
3. Themed T-Shirt Packaging Ideas
Okay, so we all know that there’s nothing worse than having packaging that doesn’t suit your overall brand aesthetic, right? This is where themed packaging comes in.
If your t-shirt niche is to sell super spooky, gothic designs, you should try and carry that theme through to your packaging. You can do this by getting a black box or decorating the outside of your package with spooky motifs – the possibilities are endless!
You could even find a box or package shaped like a bat, coffin, pumpkin, or anything else you can imagine that would link your packaging to the apparel you sell.
Of course, you could also use themed packaging to promote different collections in your brand. So, if you have a Christmas-themed collection coming up, why not change your packaging up to suit the collection? Or maybe change your box color to pink and decorate it with hearts for your Valentine’s Day collection.
4. T-Shirt Packaging Ideas For Color Schemes
This idea ties nicely into the concept of a theme. But instead, this time, your color scheme will be more closely related to your brand or your products in general.
No matter what your packaging is, you can always find a way to customize it and change it up – even if it’s just a little. So, if you’re selling a red shirt, why not create a color scheme to go with that specific shirt? This idea is great for small businesses with limited stock. It also shows creativity and ingenuity when it comes to your products.
Try changing your packaging to be white with red lettering or a red version of your logo if the t-shirt you are sending your customer is red. If the shirt is blue, change the lettering and logo to blue!
5. T-Shirt Packaging Material Ideas
This is where you need to start thinking outside the box (literally!) – because not every small-business owner wants to ship their product off in a cardboard box.
You can get creative here and find unique packaging materials like wooden crates, cardboard, fabric pouches, mailers, plastic sleeves, and even metal tins.
Whichever material you choose, it should be on-brand for business. If your business is marketed as an obscure and quirky brand, you may not want to use something as simple as a cardboard package or mailer.
Part of your appeal as a brand is what you stand for, and this is a huge selling point for customers. So, if you sell t-shirts with obscure artwork and designs on them, your customers may be much more impressed to receive their t-shirts in a fun and imaginative way.
6. T-Shirt Packaging Shape Ideas
This point kind of rides on the coattails of our previous point. While you may not want to use the same boring materials for your packaging as every other t-shirt company, buying anything other than a cardboard box isn’t always possible.
We understand that funds are limited for small business owners and start-up companies, and you don’t always have the cash to burn when it comes to packaging! So, instead of spending extra money on different materials for your packaging, why not think about changing the shape of your packaging instead?
Packaging like cardboard cylinders, star or heart-shaped boxes, or even a cardboard envelope can help you switch things up! You can even base the shape of your packaging based on your logo or the shirt design.
7. Eco-Friendly T-Shirt Packaging Ideas
Packaging is one of the most critical aspects of creating a brand and getting people to notice you. But it can also be damaging to the planet! Of course, there are many ways to reduce your waste and find a way to incorporate more sustainable packaging into your business.
Several companies sell eco-friendly, biodegradable packaging materials nowadays, and they aren’t difficult or expensive to source. By having an environmentally-conscious brand, you can attract more customers looking for more sustainable brands to support.
The popularity of the sustainability movement has created an entire market for eco-friendly brands. By changing your packaging up, you can be an agent of change.
Biodegradable packaging isn’t the only way to go, though! By using a packaging material like fabric or muslin bags, you can offer your customers a fun and reusable way to enjoy your packaging (and promote your business, too!).
8. Reusable T-Shirt Packaging Ideas
We have already mentioned using reusable fabric bags as your primary packaging, but this can be costly and may not be sustainable for a small business in the long run. But you can always turn your ordinary packaging into something reusable – and magical!
By incorporating artwork or patterns to the inside or outside of your box, you can give your customers something fun to use over and over again. Your customers can unfold your box or packaging and use it as wall décor, or they may even use it as a unique storage option in their home.
It may be worth your while to include a small message to your customers, as well, and explain to them how to reuse your packaging and reduce waste. For example, a cardboard cylinder can be repurposed to hold dried flowers or stationery. Similarly, a wooden crate can be used as a storage box or as a unique, rustic piece of room décor.
9. T-Shirt Packaging Insert Ideas
So, if you’re looking for fun ways to spice up your packaging, you may have already heard of inserts. But if you haven’t, don’t panic! We’ve got you covered.
Inserts are other decorative items that you may place inside of your packaging. From tissue paper to straw, and even simple cards that thank your customer for their purchase.
By having creative inserts inside your packaging, you can make the unboxing process more exciting for your customer and leave a lasting impression.
10. Personalized T-Shirt Packaging Ideas
What could be better than getting a parcel from your favorite t-shirt company that has your name on it?
This is a fantastic, easy, and affordable way to spruce up your packaging without blowing your budget. By printing labels or stickers that have your customer’s name on them or by including a hand-written note in your packaging, you can personalize your packaging for every customer you get!
Not only is this a great packaging idea, but it can also help to build familiarity and trust between your brand and your loyal customers. By going the extra mile and personalizing your packaging, your customer will feel more important and will therefore be that much more likely to buy from you again.
If you think about it, wouldn’t you rather purchase your apparel from a company that knows your name rather than from a huge fashion retailer that sees you as just another number? We know we would!
Why Is Packaging So Important?
It can be hard to set your t-shirt brand apart – especially in a saturated market. But, with a pinch of creative thinking and a little bit of effort, you can create genuinely fantastic packaging that can take your t-shirt business from ordinary to extraordinary!
Before you start to plan your packaging, it’s essential to know why packaging matters.
Packaging is helpful for a variety of reasons. Firstly, it safeguards your products during handling and shipping to customers, ensuring that they aren’t going to receive any damaged goods that must be returned or replaced.
Packaging is also an incredibly powerful marketing tool. It’s the first thing customers see when they shop for your goods, and it can make it stand out among your competitors.
This will help you to build not only your business but your brand as well. The more recognizable your packaging is, the better! It’s all about associating your packaging with your brand.
The packaging of a product is just as fundamental as the product. Its intention is to attract customers, increase sales, provide information about the product, and increase the intention to buy. A product’s packaging can also convey a message about the company that created it, such as communicating your brand’s values.
Your packaging is so much more than a means to transport your product from one place to another. By putting a little bit of thought and creativity into your packaging, you can elevate your small business and take it from drab to fab!
Now that you know why packaging is so important to your business, it’s vital to utilize these creative ideas in your packaging. And don’t be afraid to get as crazy and creative as you’d like with it.
So, what are you waiting for? Get those creative juices flowing and create some packaging magic!
Bryan E. Robinson is the owner of TshirtGrowth. He has sold t-shirts since 2006 through dropshipping, screen printing, vinyl printing, DTG, Print on Demand, and more. Bryan has created his own t-shirt designs through Photoshop, Canva, and other platforms, as well as worked with freelancers to create many of his designs. Besides t-shirts, Bryan has 18 years of experience in online marketing with eCommerce, B2B SaaS, B2C products, and more.